Category: Digital Marketing Strategy

Tomorrow, I’m excited to join a panel of SEO experts for the highly anticipated webinar Invasion of the Ranking Snatchers: Competing for Clicks in the New Era of AI Overviews. I’m especially looking forward to working with my former colleague Colt Foutz from TransPerfect, who will lead the panel. Colt and I go way back…

Pete Rose’s career is like a marketing masterclass in both triumph and disaster. He was the ultimate hustle guy—a scrappy underdog who outperformed expectations and became the all-time MLB hit king, a record that still stands. He branded himself as Charlie Hustle, the embodiment of effort and resilience. But in the end, he tarnished his…

In a world where attention spans are shrinking, and online competition is fierce, it can be easy to feel like standing out is impossible. But then, along comes Moo Deng, a baby pygmy hippopotamus from Thailand, to teach us a thing or two about capturing—and holding—public attention. What started as an adorable baby animal in…

Key Ideas: When improving website performance, many marketers rely on tools like A/B testing, heatmaps, and consent management platforms (CMPs). These tools can provide valuable insights, but they often come with a hidden cost: a direct impact on your website’s speed and performance. Marketers understandably don’t want to hear that the tools they rely on…

Key Ideas: Recently, Google was found guilty of using its dominant market position to stifle competition by securing exclusive agreements with major device manufacturers and browser developers. These deals ensured Google’s search engine remained the default choice for users, effectively shutting out competitors and maintaining its monopoly. By spending billions on contracts with companies like…