Tomorrow, I’m excited to join a panel of SEO experts for the highly anticipated webinar Invasion of the Ranking Snatchers: Competing for Clicks in the New Era of AI Overviews. I’m especially looking forward to working with my former colleague Colt Foutz from TransPerfect, who will lead the panel.
Colt and I go way back to our time at Vivaki, and I know firsthand how sharp his insights are in digital strategy. He always brings a thoughtful and pragmatic approach to any discussion—so expect this webinar to be packed with valuable takeaways. While Colt leads the charge, I’ll represent the Acadia digital agency team’s SEO chops.
Here’s a glimpse of what we’ll be covering:
How Google’s AI Summaries Are Changing the Game
We’ll start by looking at the big-picture changes—how AI-generated overviews have impacted search results over the past four months. This includes the immediate shift in click-through rates and visibility for many industries and how SERP layouts are evolving. If you’ve noticed a drop (or spike) in organic traffic, AI might play a role, and we’ll dissect why.
Industry-Specific Impact
Not all industries are feeling the effects equally. From these AI-generated overviews, we’ll examine which sectors see the most positive and negative disruption. Whether in retail, finance, healthcare, or tech, knowing how the playing field has shifted and what you can do to adapt is essential.
Adapting Your SEO Strategy for AI Overviews
The biggest takeaway for attendees will be actionable strategies to stay ahead of the curve. This includes evolving keyword research tactics, content optimization updates, and new approaches to make your content more likely to be cited by Google’s AI. We’ll also explore the long-term impact of SEO and how brands can future-proof their strategies to thrive in this new landscape.
Beyond SEO: Engaging Customers Across Channels
SEO is only one piece of the puzzle. As AI-driven changes take hold, multi-channel engagement becomes even more critical. We’ll share tips for aligning SEO efforts with broader marketing strategies so your brand continues to connect with customers wherever they are.
Scaling SEO for Multi-Language Markets
One fascinating aspect of this webinar is the opportunity to discuss how brands can scale their SEO strategies to reach international markets. As Google prepares to expand its AI overview feature beyond the U.S., we’ll provide insights on customizing your approach for different languages and regions.
Whether you’re an SEO strategist, content marketer, or digital marketing enthusiast, this webinar will offer practical tips and plenty of humor to help you navigate the AI revolution. It’s not just about keeping up—it’s about thriving in a constantly shifting digital landscape.
Hope to see you there!
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