• Stop Slowing Down Your Website: How to Improve Conversions Without Losing Speed

    Stop Slowing Down Your Website: How to Improve Conversions Without Losing Speed

    Key Ideas: When improving website performance, many marketers rely on tools like A/B testing, heatmaps, and consent management platforms (CMPs). These tools can provide valuable insights, but they often come with a hidden cost: a direct impact on your website’s speed and performance. Marketers understandably don’t want to hear that the tools they rely on…

  • What Google’s Antitrust Ruling Could Mean for Marketers and SEOs

    What Google’s Antitrust Ruling Could Mean for Marketers and SEOs

    Key Ideas: Recently, Google was found guilty of using its dominant market position to stifle competition by securing exclusive agreements with major device manufacturers and browser developers. These deals ensured Google’s search engine remained the default choice for users, effectively shutting out competitors and maintaining its monopoly. By spending billions on contracts with companies like…